REAL BUSINESS

Business is part of society and has responsibilities to address and to commit to. Real Business will set the agenda with issues that are universally important to everyone that takes part in commercial activities.

Real Business show the unmasked reality of the opportunities and challenges of doing business in the modern world. The Real Business seminars represent an arena where business and society meet. Real stories and difficult dilemmas are shared and discussed, creating new debates, perspectives and ideas.

One of Norway’s leading businesses, Hydro, and the Nobel Peace Center cooperate on creating an arena for unfiltered debates about some of the most important issues that businesses face in today’s society.

It is crucial for businesses to understand the social environment in which they operate. With a basis in Nobel’s values about leadership, courage and creating new solutions, Hydro and the Nobel Peace Center invite decision makers, future leaders, politicians, the business community and society to discuss, learn and get new perspectives on important and international challenges businesses face today.

Key experts and leaders from society, the business world and politics meet to address relevant issues in an unfiltered way, leaving participants with an increased awareness and understanding, as well as new perspectives and ideas related to issues that are important to them.

A number of concerns need to be taken into account if your business is to be respected and trusted.

• Who do you want to be?
• Who can you be?
• Who do you have to be?